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didnt read

Packard's landmark tell-all of the 1950's marketing machine presents one unbelievable anecdote after another. "The Hidden Persuaders" tells of the early days of motivational research and public relations, using stories from both private industry and public life. Most of what Packard discusses about the advertising industry is probably already known to everybody, on some level; but it's amazing to read the details of famous campaigns and agencies.

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