Trey Trimble Trimble من عند Torre Pellice TO, إيطاليا من عند Torre Pellice TO, إيطاليا

Another short gem from Marty Neumeier, this is a great, quick read about how to design a company that itself generates innovation and design. Neumeier provides a range of ideas, from how to build a culture of innovation (sound familiar, IDEOers?) to how innovation can clearly (and measurably) impact the bottom line. I've read The Brand Gap, but I need to pick up Zag too. I've also noted all the books Neumeier listed as recommended reading in the back of this and will be cruising through those as well.

Wonderful